Yashop brand identity

The project scope includes a development of a new brand, a visual identity, brand guidelines and a digital communication platform for the UAE based e-commerce brand Yashop. YaShop is an e-commerce company newly opened in the UAE, that majourly sells gadgets, small products, gift items and ready made garments. A brand that is simple, reliable and slightyly playful and vibrant. The communication is supported with a direct messaging/ tagline: Yascroll, Yaclick, Yashop with YaShop.

The visual approach majourly follows a typographic direction that is based on a humanist, rounded and bold typeface. In addition to the typographic treatment of cutting letters playfully, to highlight the small items and accesories that the brand sells.

A slight reference of a minimal face / smile in the identity symbolises ‘customer satisfaction’ or simply the ‘YaShop brand’ persona/character.