OSN Kids Play

During my work at OSN, one of the leading broadcast network: Orbit Showtime Network, I worked on the OSN Kids Play App's logotype. A project (in process) that aimed to create a safer viewing platform for kids, by selecting an age-appropriate content, highlighting the kids' favourite shows, and by adding the parental control feature.

The various explorations incorporated the iconic letter 'o' of OSN, and typography, while staying away from the common kids identites based on scribbles and bad drawings. The major challenge was to design something corporate yet playful while following the brand guidelines.

The visual direction highlights simplicity, boldness and a twist of playfulness.