Emirates Bio Farm rebrand

Emirates Bio Farm rebrand

Emirates Bio Farm rebrand

Emirates Bio Farm rebrand

Emirates Bio Farm rebrand

This project was created during my  work with ApeDXB, a graphic design studio based in Dubai, United Arab Emirates, specialized in brand identity, illustration, art direction and event curation. The task was to rebrand the known UAE fertilizer brand EBFF: Emirates bio-farm fertilizer. After doing market research and studies about existing brands and competitors, as well as on the fertilizing industrys’s visual language, we picked some key words as a base to this 'new local brand aspiring to be international': STRONG - BOLD - SUSTAINABLE - ORGANIC

sketches-09
sketches-10
sketches-19
sketches-11
sketches-12
sketches-20

direction 1

sketches-21
sketches-22
sketches-14

direction 2

sketches-17
sketches-16
sketches-25
sketches-26

OTHER PROJECTS 

OTHER PROJECTS 

© Salma Khalife 2017