This project was created during my work with Skyne, an international award winning branding & design agency. Kayishha is a new venture between sellanycar.com (parent company) and Saudi Wealth Fund, PIF. It is a professional car-buying platform in the Kingdom of Saudi Arabia, where you can sell your car in a quick and hassle-free manner. It is the most reliable car buying service in major cities of the Kingdom of Saudi Arabia and helps car sellers getting the right price for their used cars by taking them through a well-designed car selling process.

The project scope included the development of a new brand name based on research and a new brand identity. After setting the right strategic decision to position the new brand in the KSA market firmly, the team worked on the naming process. The goal was to develop a unique 
brand name that resonates will the local (KSA) market and that connects emotionally with the target audience. A name that has global outreach, yet rooted in Arabian culture. 'Kayishha' a local slang that means cash your car. 

Key words of the brand: Quick, trustworthy, young, hip, vibrant and digital brand character.

This project was created during my work with Skyne, an international award winning branding & design agency. Kayishha is a new venture between sellanycar.com (parent company) and Saudi Wealth Fund, PIF. It is a professional car-buying platform in the Kingdom of Saudi Arabia, where you can sell your car in a quick and hassle-free manner. It is the most reliable car buying service in major cities of the Kingdom of Saudi Arabia and helps car sellers getting the right price for their used cars by taking them through a well-designed car selling process.

The project scope included the development of a new brand name based on research and a new brand identity. After setting the right strategic decision to position the new brand in the KSA market firmly, the team worked on the naming process. The goal was to develop a unique 
brand name that resonates will the local (KSA) market and that connects emotionally with the target audience. A name that has global outreach, yet rooted in Arabian culture. 'Kayishha' a local slang that means cash your car. 

Key words of the brand: Quick, trustworthy, young, hip, vibrant and digital brand character.

This project was created during my work with Skyne, an international award winning branding & design agency. Kayishha is a new venture between sellanycar.com (parent company) and Saudi Wealth Fund, PIF. It is a professional car-buying platform in the Kingdom of Saudi Arabia, where you can sell your car in a quick and hassle-free manner. It is the most reliable car buying service in major cities of the Kingdom of Saudi Arabia and helps car sellers getting the right price for their used cars by taking them through a well-designed car selling process.

The project scope included the development of a new brand name based on research and a new brand identity. After setting the right strategic decision to position the new brand in the KSA market firmly, the team worked on the naming process. The goal was to develop a unique 
brand name that resonates will the local (KSA) market and that connects emotionally with the target audience. A name that has global outreach, yet rooted in Arabian culture. 'Kayishha' a local slang that means cash your car. 

Key words of the brand: Quick, trustworthy, young, hip, vibrant and digital brand character.

This project was created during my work with Skyne, an international award winning branding & design agency. Kayishha is a new venture between sellanycar.com (parent company) and Saudi Wealth Fund, PIF. It is a professional car-buying platform in the Kingdom of Saudi Arabia, where you can sell your car in a quick and hassle-free manner. It is the most reliable car buying service in major cities of the Kingdom of Saudi Arabia and helps car sellers getting the right price for their used cars by taking them through a well-designed car selling process.

The project scope included the development of a new brand name based on research and a new brand identity. After setting the right strategic decision to position the new brand in the KSA market firmly, the team worked on the naming process. The goal was to develop a unique 
brand name that resonates will the local (KSA) market and that connects emotionally with the target audience. A name that has global outreach, yet rooted in Arabian culture. 'Kayishha' a local slang that means cash your car. 

Key words of the brand: Quick, trustworthy, young, hip, vibrant and digital brand character.

This project was created during my work with Skyne, an international award winning branding & design agency. Kayishha is a new venture between sellanycar.com (parent company) and Saudi Wealth Fund, PIF. It is a professional car-buying platform in the Kingdom of Saudi Arabia, where you can sell your car in a quick and hassle-free manner. It is the most reliable car buying service in major cities of the Kingdom of Saudi Arabia and helps car sellers getting the right price for their used cars by taking them through a well-designed car selling process.

The project scope included the development of a new brand name based on research and a new brand identity. After setting the right strategic decision to position the new brand in the KSA market firmly, the team worked on the naming process. The goal was to develop a unique 
brand name that resonates will the local (KSA) market and that connects emotionally with the target audience. A name that has global outreach, yet rooted in Arabian culture. 'Kayishha' a local slang that means cash your car. 

Key words of the brand: Quick, trustworthy, young, hip, vibrant and digital brand character.